Most brands fail at influencer marketing because they focus on the wrong things.
On the other hand, we’ve generated over 500M views and 15M + users for our clients over the past two years.
If I were to attribute that success to a few key points, it would be ⬇️
1️⃣ Test, iterate, scale. Our influencer programs never stop getting better.
2️⃣ Copying the content themes, styles, and influencer profiles our competitors are using.
3️⃣ Nail the product – Even the best influencer can’t sell a bad product or weak offer. Make sure your product is the best in its vertical.
4️⃣ Maximising the partnership – we don’t just go all in on one post. Use multiple touchpoints: organic content, retargeting ads, long-term partnerships.
5️⃣ Picking the right influencers. Analysing brand-influencer fit, influencer demographics, taking calls with influencers, creating on-brand content that aligns with influencer audiences.
6️⃣ Picking creators who drive action, not likes. Comments show intent, we look for influencers with real audience trust. It’s easy to find low quality, fake influencers in the AI space. Avoid them at all costs.
The steps to success are simple, but not easy to execute.